Practice 1D0-623 Exam Online

Question 1

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A : Social analysis

B : Performance management

C : Decision science

D : Data exploration

Answer: D

Question 2

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A : Define strategies, implement; monitor and adjust; listen and analyze

B : Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C : Implement, monitor and adjust, listen and analyze.

D : Implement, monitor and adjust.

Answer: B

Question 3

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

A : Compare the advertising rates of multiple platforms and choose the least expensive one

B : Identify the most common characteristics of their followers and select the platform that best targets them.

C : Select the best possible graphic designer to create eye-catching, compelling advertisements.

D : Consolidate the multiple platforms, by migrating users into one network.

Answer: C

Question 4

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A : Development of a persona.

B : A social media audit and a list of social media goals.

C : Analysis of current user demographic segmentation.

D : A social media audit.

Answer: B

Question 5

In order to be considered as part of a brand's primary audience, a persona must be:

A : someone who is interested in the product, needs the product and is able to afford the product

B : a returning customer who shares the product with other users and who regularly interacts with your brand.

C : considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

D : someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Answer: A

Name:	Social Media Strategist
Exam Code:	1D0-623
Certification:	CIW Web Foundations
Vendor:	CIW
Total Questions:	56
Last Updated:	Apr 23, 2024

CIW 1D0-623