The leadership team at Universal Containers (UC) is focused on customer retention. The business analyst (BA)
has been asked to implement a new customer for life program on the salesforce platform. Before their can
move forward, they need to understand the lifecycle and all of the related interaction that IC has with its
customers.
Which type of session should the BA perform?
Northern Trail Outfitters (NTO) is a rapidly growing company that needs to hire a business analyst (BA) to help revamp its sales and support processes. The stakeholder at NTO wants to understand the top skills of a BA and has asked a consultant for more information. Which BA skills should the consultant recommend to NTO?
Universal Container (CU) has brought in a business analyst to help implement an expensive AppExchange
product in its Salesforce org to optimize the sales pipeline. The BA is free to speak to anyone at UC to gather
the information they need to ensure success. The BA decides to speak to the stakeholders who are most
impacted.
Which key stakeholder should the BA speak to first?
Universal Containers is implementing a Salesforce solution that’s designed to transform its customer service division. During sprint planning, it was determined that the development team would be able to successfully deliver all remaining work items. However, due to unplanned delays, the development team is now at risk of being unable to complete the work items.

The project manager has asked for the business analyst’s (BA) help to prioritize the remaining work items.
The development team has 16 hours of capacity remaining and is focused on launching a minimum viable
product (MVP) of the customer service solution as soon as possible.
Which work items should the BA prioritize with the remaining 16 hours of development capacity?
As a part of discovery, the business analyst (BA) at Universal Containers is trying to understand how
Salesforce was implemented.
What should the BA utilize to help uncover any technical constraints or potential problems in a Salesforce
implementation?
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| Name: | Salesforce Certified Business Analyst |
| Exam Code: | BA-201 |
| Certification: | Salesforce Certified Analyst |
| Vendor: | Salesforce |
| Total Questions: | 313 |
| Last Updated: | Mar 07, 2026 |
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