PEOPLECERT ITIL-4-Specialist-Drive-Stakeholder-Value

"The ability to recognize, understand, predict, and project the interests, needs, intentions, and experiences of another party in order to establish, maintain, and improve the service relationship."

What this statement is referring to?

A scenario exemplifies a strategic orientation where an establishment concentrates its endeavors on a demographic of individuals who actively opt for a sustainable and environmentally-conscious way of living. What specific paradigm does this instance illustrate?

The purpose of the engage step is to build transparency, continual engagement, and trust between the stakeholders in order to ensure a good mutual understanding of each stakeholder’s preferences and experience. For any service, relationship and trust are essential factors for a successful value realization. When a high level of trust exists, each party is convinced the other is committed to mutual success and, as the relationship leads to interdependent successes, more trust may be accumulated.

What is a purpose of engaging and fostering relationships for the service consumer when want to facilitate outcome and experience?

The purpose of Co-create is for those involved in the service relationship to act together to ensure continual value co-creation based on agreed service offerings.

The scope of the service provision and consumption step does NOT includes:

Marketing campaigns work best when the service provider tailors the message to a specific group of people and their needs and desires. To do this effectively, specific user profiles (personas) must be used. This will allow the service provider to write a personal message to potential customers which addresses their true needs. To formulate the message, simple techniques, such as AIDA (awareness, interest, desire, action), can be used.

What is WRONG about targeted marketing and AIDA?