Practice MCC-201 Exam Online

Question 1

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

A : Will image URLs be available publicly?

B : How often will the layout of the content in a content area change?

C : What is the maximum file size of the images being used?

D : How often will email content be image-only with text overlaying images?

E : What from name will be used for these emails?

Answer: A,B,C

Question 2

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?

A : Report Definition Activity

B : SendLog Extract

C : Data Extract Activity

D : SQL Query Activity

Answer: D

Question 3

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

A : Refresh Mobile Filtered List and Outbound Send

B : Import Mobile Contacts and Outbound Send

C : Refresh Mobile Filtered List and Send SMS

D : Import Mobile Contacts and Send SMS

Answer: C

Question 4

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email

content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are

anticipating growth into other locales in the near future.

Which two options could be recommended? Choose 2 answers

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

Question 5

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

A : In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B : In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

C : In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

D : In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer: D

Name:	Marketing Cloud Connect Essentials (WI24)
Exam Code:	MCC-201
Certification:	Marketing Cloud Consultant
Vendor:	Salesforce
Total Questions:	327
Last Updated:	Apr 24, 2024

Salesforce MCC-201