Practice MCE Exam Online

Question 1

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

A : Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B : Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

C : Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D : Implement a global scoring model that uses the weighted average of both of the provided scores

Answer: D

Question 2

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?

A : URL Tools > Edit URL Settings

B : Landing Page Editor > Change URL

C : URL Builder > SEO URL

D : Rename URL > SEO link

Answer: A

Question 3

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A : The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.

B : All attributes will be updated.

C : The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.

D : The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.

Answer: D

Question 4

Which type of leads will receive a non-operational email?

A : Marketable leads

B : Marketing suspended leads

C : Blacklisted leads

D : Unsubscribed leads

Answer: D

Question 5

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A : Add a new My Token to the program called {{my.webinar URL}}

B : Create a smart campaign using the Fills Out Form trigger

C : Create a smart campaign using the Send Alert flow step

D : Change the form settings to operational

E : Create an email that includes the {{member.webinar URL}} token

F : Change the email settings to operational

G : Create an email that includes the {{webinar.link URL}} token

Answer: A,B

Name:	Marketo Certified Expert
Exam Code:	MCE
Certification:	Marketo Certified Expert
Vendor:	Marketo
Total Questions:	76
Last Updated:	Apr 23, 2024

Marketo MCE