Practice Marketing-Cloud-Consultant Exam Online

Question 1

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

A : Node.JS

B : Apex

C : SSJS

D : GTL

Answer: A

Question 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad

Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

A : Interaction Studio

B : Social Studio

C : Advertising Studio

D : Audience Studio

Answer: C

Question 3

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.

Which three questions are relevant to determining a solution?

Choose 3 answers

A : Does the data extension have a data relationship?

B : Does someone need to be notified if an error happens on import?

C : Will the data file be placed on the SFTP at the same time daily?

D : Will the file have more than 5,000 rows?

E : Is the data file a delta or a historical file?

Answer: A,B,C

Question 4

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A : One parent BU and two child BUs with their own Sender Authentication Packages.

B : One parent BU with three additional private domains.

C : One parent BU and one child BU

D : One parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

Question 5

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

A : Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B : Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C : Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D : Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

Name:	Salesforce Certified Marketing Cloud Consultant (WI24)
Exam Code:	Marketing-Cloud-Consultant
Certification:	Marketing Cloud Consultant
Vendor:	Salesforce
Total Questions:	327
Last Updated:	Apr 25, 2024

Salesforce Marketing-Cloud-Consultant