Practice Marketing-Cloud-Personalization Exam Online

Question 1

A customer service representative for a bank is on the phone with a prospect and wants to promote the next

best offer based on digital behaviour. How would they accomplish this in service cloud?

A :

The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 2

How many times can a visitor accomplish a goal in interaction studio?

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B

Question 3

What qualifies a web visitor to see any experience of a web campaign?

A : Campaign tracking rules

B : Einstein Next Best Action

C : Einstein Recipe Ingredients

D : Email campaign rules

Answer: C

Question 4

How does Guardian determine the expected range for a given metric?

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D

Question 5

What would a marketer include in a recipe if they want the visitor affinity score when showing

recommendations?

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

Name:	Marketing Cloud Personalization Accredited Professional (WI24)
Exam Code:	Marketing-Cloud-Personalization
Certification:	Salesforce Accredited Professional
Vendor:	Salesforce
Total Questions:	113
Last Updated:	Apr 25, 2024

Salesforce Marketing-Cloud-Personalization