Practice Marketing-Cloud-Account-Engagement-Consultant Exam Online

Question 1

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

Question 2

What is true about grading? [Choose two answers]

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C :

Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 3

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

A : Filter existing prospect records to see which custom fields have the most data.

B : Review existing forms and landing pages to understand what data needs to be collected.

C : Ask their accounting team to review and select the five most helpful fields.

D : Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

Question 4

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions. How should this be implemented with Marketing Cloud Account Engagement?

A :

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B :

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C : Create a form handler and enable data kiosk entry mode.

D : Create a form handler to link to an existing form on the website.

Answer: C

Question 5

How should the system administrator configure the account to provide specific users the ability to easily

A : navigate across business units (BUs) to access assets in both regions?

B :

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

C :

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D :

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Answer: C

Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant (WI24)
Exam Code:	Marketing-Cloud-Account-Engagement-Consultant
Certification:	Salesforce Accredited Professional
Vendor:	Salesforce
Total Questions:	266
Last Updated:	Apr 25, 2024

Salesforce Marketing-Cloud-Account-Engagement-Consultant