Practice Marketing-Cloud-Consultant Exam Online

Question 1

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

A : Datorama

B : Data Studio

C : MuleSoft Anypoint Platform

D : Data Connector

Answer: C

Question 2

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A : One parent BU and two child BUs with their own Sender Authentication Packages.

B : One parent BU with three additional private domains.

C : One parent BU and one child BU

D : One parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

Question 3

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

A : Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B : Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C : Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D : Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

Question 4

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

A : Long and Short Codes are not available for all countries.

B : NTO would be charged by mobile operators directly for messages.

C : Inbound messaging only works with local Long or Short Codes.

D : Not all countries are supported by MobileConnect.

E : Opting in for messages can only be done via inbound message.

Answer: A,C,D

Question 5

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

A : Shared Salesforce Data Extensions will be enabled in up to 5 business units.

B : Custom profile and subscription centers will not be required.

C : Once an account is upgraded to Multi-Org, it cannot be turned off.

D : Existing accounts cannot be upgraded to Multi-Org.

Answer: C

Name:	Salesforce Certified Marketing Cloud Consultant (WI24)
Exam Code:	Marketing-Cloud-Consultant
Certification:	Marketing Cloud Consultant
Vendor:	Salesforce
Total Questions:	327
Last Updated:	Apr 25, 2024

Salesforce Marketing-Cloud-Consultant