Practice Marketing-Cloud-Email-Specialist Exam Online

Question 1

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

Question 2

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

A : Select the Recurring schedule type for the entry source in Journey Builder.

B : Schedule and activate Triggered Sends for the messages in the journey.

C : Select an automation to populate the Entry Source Data Extension.

Answer: A

Question 3

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.

NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A : "contactkey"

B : "subscriberis"

C : "memberid"

Answer: B

Question 4

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

A : Campaign Email tracking Report

B : Datorama pivot Table

C : Tracking Data Extract file transfer

Answer: B

Question 5

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops.

When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a

certain is fulfilled?

A : Verification Activity

B : Skip Automation

C : Wait Activity

Answer: C

Name:	Salesforce Certified Marketing Cloud Email Specialist (WI24)
Exam Code:	Marketing-Cloud-Email-Specialist
Certification:	Marketers
Vendor:	Salesforce
Total Questions:	154
Last Updated:	Apr 23, 2024

Salesforce Marketing-Cloud-Email-Specialist